google’s “try your query on: altavista excite lycos yahoo!” feature is a master stroke for showing that they’re better than the competition. what i especially like is that if i do try my query on lycos i get an automatic ip based redirect that sends me to lycos.co.uk and, in the process, loses my search term. clever huh? lycos get a chance to show that they are as good as their biggest competitor and they blow the chance entirely.