thin coverage

i just typed my sister’s new postcode into multimap to see where she’d moved to and multimap told me the nearest webcam to her address was at chelsea football club. that would be 93 miles away from her southampton home. (southampton definitely has webcams.)

so i typed my address in and found there’s a webcam on the royal mile. in edinburgh. 135 miles away from my house. (newcastle also has webcams.)

at what point do a company decide that a feature has too thin coverage to be worth launching?