neat marketing trick of the day

29 August 2001

. last week i was looking for places to buy alcohol online. what i was actually after was obscure brands of spirits, or just cheaper prices on regular spirits. mainly i just found lots of wine, which wasn’t what i was after. one place i went to was virgin wines, and i must have filled my email address in somewhere (probably in the ‘win some wine’ box that pops up when you enter the site). today they sent me an email ‘you didn’t buy anything, would a £20 voucher help?’. hmmm, it might… i’m picking my sauvignon blancs out now…