what on earth does gouranga mean?

the word is plastered

across motorway bridges all across england and its only recently occured

to me that it’s not a bridge maker and if it’s a marketing campaign then

it’s been going a long time without any payoff. it seems to be

a word which, so the Hare Krishna movement believe, has simply to be said

to make things better. To spread the “word” around, packs of plain-clothes

Krishnas have been decorating motorway bridges and junctions with the letters,

or sometimes just painted graffiti.

i think it would be more fitting if it meant “to be puzzled” but i’m happier now i’ve sussed it out. gouranga.