A new name joins the ranks of epublishers:

the famous publishing house has racked its brains and come up with the new name ePenguin for the electronic books, but its decision to embrace the format - and, so it says, launch books purely as ebooks - is a great step forward in making electronic books a more mainstream concept. ePenguin’s books are going to be 20% cheaper than their printed copies. I hope that means cheaper than their paperback prices. they also stress my favourite point about ebooks here, to hell with portability and accessibility, ebooks never need go out of print!