The hardback copy of this I read had the subtitle “Evolution, Extinction and Economics” but it looks like the paperback got the subtitle swizzled to “…and how to avoid it”. I probably wouldn’t have picked it up with the latter title. I don’t think either title is that descriptive though - it doesn’t have that much to do with extinction or evolution and didn’t really seem to explain that much about how to avoid failure.

I will confess I was skim reading more the further I got into the book though so may very well have missed the essentials. Quite interesting but not terribly enthralling.