the founders are still milking boo.com for all it’s worth. the business might have been one of the most prominent dot com collapses but we’ve got the book and the film to come yet…

for malmsten [one of the founders], the fame he has achieved far outweighs the stigma of the collapse of boo. one person who knows him well said: ‘all he ever wanted was to meet beautiful women and go to parties. he’s got all that now.’