i get really wound ...

23 July 2001

i get really wound up with packaging that is too hard to open. a lot of it just seems pointless. the packaging is designed to look good on the shelf or to be shop lifter resistant. and that just annoys me. i can pick the product i want without resorting to which variety looks nicer on the shelf and i’ve never shop lifted in my life. if i’m buying something mail order then why do i have to cut through bullet proof packaging? do companies have many shop lifters in their warehouses?

then there is the not entirely unrelated issue of why is most of this packaging needed anyway? i don’t need the colour pictures and several layers of inner packaging. padding for safe transport is one thing, wasting resources is another. most packaging just ends up in the bin in thirty seconds. or however long it takes you to remove the goods from it of course.